NewsBreak
TrafficJunky
Outbrain
Google
YouTube
Meta
TikTok
Taboola
MediaGo
MGID
RevContent
Bigo AdsFind the opportunity.
Start with the audience, the need and the business behind the idea. Give the work a clear purpose.
Witty thinking.
Bold moves.
We connect media, commerce and technology.
And turn the next idea into a business.
01 / The companyWitty in thought. Bold in action.
Different ideas.
One shared
ambition.
A home for entrepreneurial ideas.
A foundation for what comes next.
Witty & Bold is an independent company based in Lisbon, bringing together interests in digital advertising, commerce, technology and services.
We’re building a home for distinct ventures, connected by practical thinking, creative curiosity and the ambition to grow.
Discover our focusBASED IN LISBONOPEN TO WHAT’S NEXT
02 / Media & growthThe right message. The right moment.
Attention is
just the start.
Twelve traffic sources. One connected approach. From search and social to video, native and display, we build campaigns around where your audience pays attention.
Explore our traffic sources
News & discovery
Connect with everyday curiosity.
NewsBreak campaigns bring brands into news and discovery feeds, with creative shaped around the audience and the story.
- Feed creative
- Audience targeting
- Campaign optimisation
Display advertising
Give the right impression room to work.
TrafficJunky adds display inventory to our media mix, with attention to placement selection, creative testing and campaign performance.
- Placement strategy
- Display creative
- Performance testing
Native discovery
Make discovery the next step.
Outbrain connects campaigns with readers exploring publisher content. We bring the message, landing experience and campaign objective together.
- Content discovery
- Native creative
- Landing experiences
Search & discovery
Be there when intent becomes action.
From a first search to the next purchase, Google advertising puts brands in front of people actively exploring what comes next.
- Search intent
- Campaign structure
- Conversion focus
Video advertising
Turn a moment of attention into a story.
YouTube gives brands space to tell their story through video, combining clear hooks, considered audiences and a purposeful next step.
- Video storytelling
- Audience strategy
- Creative testing
Facebook & Instagram
Meet people in their everyday.
Across Facebook and Instagram, we develop feed, Stories and Reels campaigns around a clear commercial objective.
- Paid social
- Creative testing
- Campaign optimisation
Short-form video
Make an impression. Keep it moving.
Platform-native video starts with a strong idea. TikTok advertising gives brands a space to experiment with hooks, formats and new audiences.
- Video-first creative
- New audiences
- Rapid iteration
Native advertising
Find the audience beyond the feed.
Taboola campaigns introduce brands alongside publisher content, connecting discovery-led creative with a clear destination.
- Publisher inventory
- Content discovery
- Creative iteration
Programmatic advertising
Bring creative and context together.
MediaGo adds programmatic reach to our media activity, with campaigns shaped around audience, placement and measurable objectives.
- Audience discovery
- Placement strategy
- Campaign learning
Native advertising
Let a compelling idea lead.
MGID campaigns use native formats to introduce products and stories in publisher environments, from the first headline to the landing page.
- Native formats
- Headline testing
- Landing-page focus
Content discovery
Make the next click worth taking.
RevContent brings content-led campaigns into publisher environments. We focus on a relevant message and a consistent experience after the click.
- Content-led creative
- Publisher context
- Conversion focus
Mobile & video
Reach audiences in motion.
Bigo Ads expands our mobile and video media mix, giving creative ideas another space to connect with audiences.
- Mobile audiences
- Video creative
- Campaign testing
03 / How we thinkA clear direction. Room to experiment.
Think it through.
Then move it forward.
Make it tangible.
Bring creative, channels and technology together. Build something you can put into the world.
Learn. Refine. Repeat.
Pay attention to what happens next. Use what you learn to make the next decision a better one.
Scroll to move the idea forward
04 / Our focusAn independent company. An open horizon.
One foundation.
Many possibilities.
Our company brings a broad scope of interests together. Each new venture has room to develop its own identity.
01Digital & technology
+
Advertising, software development, software publishing and information technology services.
Connect. Create. Develop.02Commerce & brands
+
Online retail, clothing, wholesale trade representation and textile-related manufacturing.
Ideas people can make their own.03Property & spaces
+
Property buying and selling, and interior design.
A considered approach to space.04Mobility & services
+
Vehicle sales and rental, passenger transport with a driver, call centres and business support.
Keep business moving.These areas reflect our registered business scope. For current projects and available services, get in touch.
05 / What’s next?Let’s start a conversation
Good things start
with a bold hello.
General enquirieshello@wittyandbold.com
New opportunitiespartners@wittyandbold.com
Join the journeycareers@wittyandbold.com